• About Us
We are the reputed well established leading pharmaceautical company in Mumbai since 16 years in manufacturing of ayurvedic medicines & cosmetics in the name of Anandi Pharma & over 7 years in marketing field as Nirmal Ayur Life Pvt.Ltd. We are using effective herbs to treat  various disorders without any side effect. Nirmal products are made in GMP certified unit & are FDA approved as well as tested and proven since 40 years. Our products are unique formulated   medicine for best results and safe treatment based on ancient system of Ayurveda.

 
• Mission

Globalization of ayurveda ,the ancient medical system in India.
Establish Nirmal as a safe health problem solution centre without any side effect.
Awareness of ayurvedic medicines to all age groups as well as all levels of society.
Result oriented herbal combinations to treat various types of diseases.

• Behind The Company
Company promoters

Dr. S. V. Arolkar: Dr. S.V. Arolkar is the promoter of business who has spent about 45 years in treating thousands of patients with various ailments and diseases,. Nirmal’s medicines and formulations researched by Dr. S. V. Arolkar are of such high standard of quality that gives instant relief.

Mr. Nitin S. Arolkar: Mr. Nitin S. Arolkar, Managing Director is a Dynamic young businessman, who has the responsibility of taking the company to new heights. He dreams big for this ambitious project. He has brought into the company his unique knowledge of marketing skills and national level Sales experience. He believes to give 100 % in medicine without making compromise with quality of product for which he started own WHO standard manufacturing set up with GMP certified machineries.  Hence he has established the company with result oriented products with pocket friendly prices . Loyal customers are behind his success. Also he shares his profit with distributors by giving various schemes and media support.

Dr. (Mrs.) Pradnya N. Arolkar: Dr. Pradnya Nitin arolkar is the C.E.O. & Director of the Nirmal Ayur Life Pvt. Ltd. & Nirmal Ayur Life Industries Pvt. Ltd. She shoulders the responsibilities of manufacturing process, Administrative work as well as the media of the company. She has the responsibility of all corporate staff functions including human resource and improvement of services provided by company.

She started her carrier as Ayurvedic consultant with taking clinical trials of the medicines. With her excellent administrative skills she took over the responsibility of office administration. She has developed huge team of qualified doctors for free medical helpline. This helpline provides free medical advice on phone. She is actively involved in product training to the sales staff & doctors with evaluation of daily phone calls which is helpful to improve the talk with patients and providing them best advice of medicine, diet and yoga tips for particular disease.

She is the responsible person for outdoor media and print media planning. Her work Profile includes conducting health seminars, medical camps & participation of exhibitions as well as all health awareness programs in the society. She coordinates with all media and designers staff for monthly media planning with final approval of artwork.

She conducts market survey to enhance the efficiency of the products and prepare new media strategy for marketing. Being ayurvedic doctor she ensures that quality remains high due to product enhancement done time to time by R & D department .She is actively working in new formulations as well as raising efficacy of existing products range.

She plays an important role by coordinating with office staff, Panel of doctors and public relation officer, so as to reach to the needs & queries of each valued customer.

Globalization & awareness of Ayurveda is her Aim

Hard working & innovation is her formula

Best medicine at affordable price is her target.
• Tested & Proven Nirmal Experts
We have efficient doctors in our company to examine the patient with proper diagnosis & effective prescription .To enhance the standard of excellence in our Medicines, we take regular clinical trials with our patients.
• Commitment For Quality
Quality of every Ayurvedic product depends on the ingredients & ratio of constituents because Ayurvedic treatment is concerned with human nature i.e. Vata prakruti, Pitta prakruti & Kapha prakruti. Our team of qualified doctors in factory examine & study the efficiency of each of our drug preparation .Proven quality of products manufactured by us is the satisfaction of our customer and patients in clinical trials. Quality of Nirmal products ensures that benefits of ayurveda reaches to the customer in its purest form. The increasing awareness of herbal medicines in the whole World & advance technology in biotech industry are 2 major reasons of our success.
• Infrastructure
We have our two GMP certified  manufacturing units one is 25000 Sq.ft. at Vasai & the other is 40000 Sq.ft constructed area in 6 Acres at Wada .More than 150 trained manpower and advanced manufacturing set up ensure that we can provide Good quality medicines to our customers on various diseases.
• R & D Department
We believe in well defined Research & Development in Ayurveda to treat health problems successfully. We have complete support of 45 years of clinical research of Dr.S.V.Arolkar & his clinical trials on thousands of patients. Our R & D department has focused development of existing products through research on new herbal combinations, quality control & standardization of medicine with ayurvedic experts. Each Nirmal Product undergoes research & trial before it reaches the market.   
• Source Of Raw Materials
Every herb weighted & tested by expert analytical chemist with all precautions and procedures. Now we have entered in organic herb cultivation. For that we have tied up with various farmers for raw materials and providing them technical guidance to grow organic quality herbs. This increases efficacy of every herb to get maximum benefits from medicines.
• Product Range
Our medicinal and cosmetic range having maximum benefits of ayurvedic herbs in their formulation able to give positive results to the consumers. Nirmal’s product range consist of more than 70 products using modern technology of manufacturing for better results. Apart from churna, kwath, wati, Nirmal provides new tablet,syrup,capsule,forms for the convenience of the consumer. These product are useful for digestive disturbances, diabetes, piles, cough & cold , female health problem, asthma and other various disorders.We have Rumacct  Oil made from more than 100 medicinal herbs for joint pain, unique formulation of aloe vera, haldi & honey in Aloe cough syrup for cough & cold , Ashwatul-X for sexual problems of men, Aloe pulp juice containing natural fibres for complete health, Evasoul for female health  problems, Pailotab for all types of piles and many more, which are successfully launched in pharmaceutical market. Every product has his own unique formulation and tested raw material for complete cure.
• Consumer Health Care
Today enjoying an old age as healthy & fulfilling as possible has become of prime importance & according to this change we expect the market for consumer health care product. Even today’s growing trend towards self medication is an important factor for OTC marketing. We have classified our marketing in two pillars. i.e. Self prevention & self cure according to aim of ayurveda.
 
Self Prevention: - Maintenances of your own health.
 
Self cure:- Treating minor health problem with the help of OTC drugs.
• Market Scenario
Indian pharmaceutical market currently stands 9th in the world market for pharmaceuticals with 1.5 % share. Current demand in the market is at an annual rate of 15 to 20 %. As per latest market research report there has been dramatic growth in Ayurvedic pharmaceutical market in India during last 2 decade. According to world bank the global market for medicinal plants & products includes the potential sectors of pharmaceuticals, Nutraceuticals, Cosmetics & Agro-chemicals and India has enormous resources of medicinal plants. India is a heaven for 8000 medicinal plants.

Since this traditional knowledge of Ayurveda & its applications to cure is not available to other countries ,India could gain very significant competitive edge in global market of Ayurvedic  pharma industries.

India’s Ayurvedic pharmaceutical market will offer many opportunities for foreign pharmaceutical companies in future. Average per capital expenditure pharma in India is less than other countries due to price control & alternative medicines like Ayurveda.

Other countries are also recognizing the importance of herbal products. There are more than 30 ayurvedic companies doing million dollar per year in business to meet the growing demand of Ayurvedic medicines. Total export earning of Ayurvedic medicines is 5000 crores till 2006.
So, “Herbal Revolution ’by India is just waiting to happen.  
• Business Strategy
Our business strategy based on marketing and promotion focusing on certain target including mass media with an advertising division. Our main activities are in leading news papers & unique POP materials to the retailers.
 
In news papers our Q/A, color display & health awareness articles are strengthening our position in the OTC market. As well as our outdoor media of train transparency  2*3 boards on retail counters & storefront activities are helpful to develop our brand in pharmaceuticals market. Beside our brochures, stickers, danglers, calendars, T-shirts, caps gaining favorable response from retail outlets. Various media activities 9A.M To 9P.M
• Nirmal's Free Medical Help Line 9 TO 9 Phone : 66144444 (100 Lines)
We are developing entirely new market with our medical helpline made from 100 landline numbers. Managed by outfield doctors effective treatment to increase the general conditions of individuals is very much required. Beside range of excellent product we have this excellent service of in house ayurvedic doctors who provides the consultation & advice on various problems through this helpline.
• Nirmal's Free Medical Camp
We conducted vigorous promotions through free consulting & free sample medicine at medical camp all over India. We provide our field doctors & their health guidance directly to the patient through this medical camp. It also creates local awareness of ayurveda.

Thousands of patients suffering from various health problems got relief from these medical camps without any cost.
• Future Plans Of The Company

Upcoming advanced panchkarma unit in Nirmal Life Style, mulund (west).
Clinical trials from panchkarma centers & Nirmal Resorts.
Our Nirmal Resorts & health Spa with Ayurvedic Medicine Alternative medicines.